X announces a rebuilt ad platform powered by AI
X has launched a rebuilt, AI-powered ad platform to improve campaign creation and targeting for advertisers.Summary
X has begun a phased rollout of a rebuilt advertising platform, enhanced by artificial intelligence, aiming to attract advertisers back to the platform. The new system features modernized retrieval and ranking systems powered by AI, designed to simplify the creation of targeted campaigns and improve ad performance through better placement and precise targeting. This rebuild is seen as a significant undertaking, reflecting X's ambition and focus on enhancing the advertiser experience. The move aligns with a broader industry trend where AI is driving growth in digital advertising by automating marketing tasks and lowering barriers for businesses of all sizes. Despite past struggles with ad revenue, X's ad business shows signs of recovery, with projections indicating continued growth.
(Source：TechCrunch)