Pennsylvania will require labels on AI-generated ads

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring labels on ads that have been significantly modified or generated by AI. The law applies to any ad format—images, video, audio, or text—and mandates that disclosures appear in the same format as the ad itself. It covers both large corporate commercials and small business flyers, and applies regardless of where the ad was created, meaning out-of-state commercials airing in Pennsylvania may also need disclosures. However, the law contains significant loopholes: terms like "significantly modified" and "evidently fictional" are subjective and undefined, and there are carve-outs for parody, satire, commentary, or criticism. Additionally, disclosures are only required if synthetic content creates a false consumer perception about a product or service, leaving unclear what qualifies as "false" and who decides. State Senator Nick Pisciottano, who introduced the bill, did not immediately comment.

(Source：The Verge)