'We're actively embracing generative AI,' Take-Two boss says, after previously expressing skepticism: 'We have hundreds of pilots and implementations across our company'

Take-Two CEO Strauss Zelnick stated during an investor call that the company is "actively embracing generative AI," noting they have "hundreds of pilots and implementations across our company." This marks a shift from his previous skepticism, where he had called generative AI a "parlor trick" built on existing data and claimed "there's no such thing" as artificial intelligence. Zelnick clarified that while AI tools like world builders might improve efficiency in small components of game development, they cannot capture crucial elements like storyline, emotional connection, or mission structure, which are essential for creating big hits. He asserted that the video game business has always relied on cutting-edge technology, including machine learning, since its inception.

(Source：PC Gamer)