Reddit on the rise: What is it and why is AI search popularising it?
Reddit's popularity is surging due to its frequent citation by AI search engines like Google's AI Overview, driven by its user-generated content.Summary
Reddit is experiencing a significant rise in popularity, becoming more popular than TikTok in the UK, largely due to its prominence in AI-powered search results. This surge began in 2024, coinciding with Google’s AI Overview feature and a data-sharing partnership between Google and Reddit, allowing Google to train its AI models using Reddit content. Reddit’s value to AI lies in its vast amount of user-generated content and its perceived neutrality, making it a reliable source for grounding AI responses. The platform boasts 116 million daily active users and over 1 billion monthly active users, organized into niche communities called “subreddits” where users share content and engage in discussions. Reddit utilizes a karma system to build user reputation and moderators enforce specific rules within each subreddit to maintain quality and relevance.
(Source：euronews)