ChatGPT and Gemini are fighting to be the AI bot that sells you stuff
Google's Gemini and OpenAI's ChatGPT are competing to become AI shopping assistants, partnering with retailers like Gap and Walmart.Summary
Google and OpenAI are intensifying the competition in AI-powered shopping, introducing features that allow users to make purchases directly through their chatbots. Google has partnered with Gap Inc., enabling Gemini to purchase clothing from Gap, Old Navy, Banana Republic, and Athleta. OpenAI has updated ChatGPT’s shopping interface, moving away from a built-in checkout feature due to disappointing sales and instead focusing on integrating retailer apps within ChatGPT. Both companies are leveraging protocols like Google’s Universal Commerce Protocol (UCP) to streamline purchases. While AI-assisted shopping is gaining traction, its popularity remains uncertain, with some retailers reporting underwhelming results from direct checkout features. OpenAI is now prioritizing product comparison and improved information accuracy within ChatGPT.
(Source：The Verge)