BuzzFeed debuts AI slop apps in bid for new revenue
BuzzFeed launched a new venture, Branch Office, debuting AI-powered consumer apps like BF Island and Conjure to seek new revenue streams.Summary
BuzzFeed, facing liquidity challenges and substantial doubt about its future, unveiled a new AI-focused spin-off called Branch Office at SXSW, aiming to generate new revenue. CEO Jonah Peretti pitched the venture as an exploration of AI in consumer-facing apps designed for creativity and connection, building on BuzzFeed's existing AI experiments. Two primary apps were demonstrated: BF Island, a group chat platform using AI for photo editing inspired by trending memes curated by an editorial team, and Conjure, a daily photo app similar to BeReal but prompting users to photograph subjects other than themselves, guided by an "AI spirit." The presentation was reportedly underwhelming, met with silence and laughter, leading to audience skepticism regarding user retention, especially given BeReal's own struggles. Despite the lukewarm reception, BuzzFeed plans to focus on these new AI apps and its Studio IP to address its financial difficulties.
(Source：TechCrunch)