OpenAI COO says ads will be ‘an iterative process’

OpenAI recently began rolling out ads to free and Go tier users in the U.S., facing criticism from rivals like Anthropic. On the sidelines of the India AI summit, OpenAI COO Brad Lightcap described the ad introduction as an "iterative process" that requires getting user privacy and trust right. Lightcap emphasized that if done correctly, ads can be additive to the user experience and asked for a few months to gauge the rollout's success. While OpenAI CEO Sam Altman previously defended the company's commitment to free access against Anthropic's critiques, reports indicate OpenAI is charging high rates for impressions and requiring significant minimum commitments from advertisers. Shopify has joined early testers like Target and Adobe in allowing merchants to advertise on ChatGPT.

(Source：TechCrunch)