Instagram and X have an impossible deepfake detection deadline

The Verge
India mandated strict, fast deadlines for social media platforms to detect and label illegal AI-generated content by February 20th.

Summary

India has imposed new mandates requiring social media platforms, including Instagram and X, to deploy technical measures to block illegal deepfakes and clearly label all synthetic content, effective February 20th. This deadline is considered impossible by many, given the current underdeveloped state of AI detection and labeling systems like C2PA, which is already in use but fails to catch all synthetic material, especially content from models that don't adopt the voluntary standard. Furthermore, the rules require platforms to remove unlawful material, including deepfakes, within three hours of discovery, replacing a 36-hour window. Critics, like the Internet Freedom Foundation (IFF), warn that these short timelines will force platforms into automated over-removal, eliminating meaningful human review and risking rapid censorship.

(Source:The Verge)