Autodesk is suing Google over the name of its Flow AI videomaker
Autodesk is suing Google, alleging trademark infringement over Google's use of the name "Flow" for its new AI video generator.Summary
Autodesk, known for its 3D design software, has filed a lawsuit against Google in a California court, claiming trademark infringement over Google's AI video generator named "Flow." Autodesk argues that Google's use of "Flow" will confuse customers with its own existing AI-enabled filmmaking tools marketed under the "Flow" brand, which it introduced in 2022, including Flow Studio.
According to Autodesk, after Google launched its app in May 2025, Autodesk requested they stop using the name. Google allegedly offered to market it as "Google Flow," but Autodesk claims Google misrepresented its intentions, citing that Google filed a trademark application in Tonga before attempting to register the standalone "Flow" name in the US based on that application.
Autodesk states that confusion has already occurred, with users mistakenly referring to Google's product as "Flow Studio." The company is seeking a court order to block Google from using the trademark and is asking for unspecified damages.
(Source：The Verge)