OpenAI will reportedly start testing ads in ChatGPT today

OpenAI is set to begin testing advertisements in ChatGPT today, according to a CNBC report. These "clearly labeled" ads will be situated in a dedicated area below the user's chat interface. OpenAI announced last month that the ads will be optimized based on what is most helpful to the user, though the company assures that conversations will remain private from advertisers and will not influence ChatGPT's answers. The ads will be shown to users on the free tier and those subscribed to the cheaper Go plan. A source indicated that OpenAI anticipates ads will eventually constitute less than half of its long-term revenue. This move follows a recent Super Bowl commercial by competitor Anthropic that mocked the prospect of ads in AI chatbots. Furthermore, CEO Sam Altman reportedly informed employees that an updated chat model is planned for release this week, coinciding with news that ChatGPT's growth is back above 10% monthly.

(Source：The Verge)